20g proteinOur everyday formulation target.
Meet your prebioticsA little more thought for your gut.
Flavor comes firstFamiliar favorites, reimagined.
Shop our first flavors.
A peek at what we’re making. Packaging is concept artwork; the recipe is in development. The 20g protein and benefits shown are formulation goals. Final ingredients, nutrition and allergens will be shared before presale.
Protein,
meet HMOs.
A bar can think about your gut, too.
Get to know your prebiotics.
HMOs—human milk oligosaccharides—are a family of carbohydrates first identified in human milk. Certain types feed beneficial gut bacteria. That makes them an interesting part of the conversation about everyday nourishment.
THE RESEARCH, AT A GLANCERandomized adult trial · 2016
100healthy adults
2 weeksof supplementation
A closer look at the gut microbiome.
Specific HMOs increased beneficial Bifidobacterium in this study. The results apply to the types and amounts studied; research on an ingredient does not establish the benefits of a finished bar.
Protein and prebiotics. Together.
We’re bringing HMOs into a bar with a 20g protein target and the familiar flavors you love. It’s our way of thinking beyond a single nutrition number—and making that thinking easier to bring into your day.
A prebiotic family
Selected for a reason.
Studied in adults
Specific types. Specific amounts.
Part of BARA
Protein + prebiotics, with flavor in mind.
Good nourishment.
Within reach.
The busy morning. The bag you packed in a hurry. The space between lunch and whatever’s next.
We’re making BARA for the life you’re living. Protein, prebiotics, and a flavor you look forward to. Ready to come along.
Find your flavor
THE THINKING BEHIND THE BAR
More thought.
More to look forward to.
Everyday nourishment should feel a little simpler. BARA began with a question: what if the bar we reached for brought the whole picture together?
Cambria Joy’s work helping women understand nourishment informs our approach. Protein, prebiotics, and familiar flavors. Something thoughtful to have along.
Protein + HMOs, together
Our recipe brings HMOs together with a 20g protein target. Final nutrition and our HMO type and amount will be shared before presale.
Thoughtful ingredients
We’re developing our recipe with fiber, no sugar alcohols, and a thoughtful approach to sweetening. The full ingredient and allergen details come before your first order.
The people behind the beginning
Cambria, Bo and Brayden are building BARA together. Get to know our story
LET’S DREAM UP WHAT’S NEXT.
What if your next
favorite was
strawberry?
Strawberries, cream, and a soft biscuit kind of daydream.
Your next delicious idea.
Dream it. We’re listening.
Just delicious possibilities. Future flavors aren’t confirmed.
Good questions.
Honest answers.
Because feeling good about your food starts with knowing what’s inside.
Ask us anything01When can I try BARA?
We’re getting ready for our first US launch. We’ll share the date, pricing and box sizes when they’re confirmed. First access will be free to join, with launch news and a first look at the bars.
02What are HMOs?
HMOs stands for human milk oligosaccharides, a family of carbohydrates first identified in human milk. Certain types can feed beneficial gut bacteria. HMOs are part of our recipe, and we’re finalizing the specific type and amount. Explore HMOs.
03How much protein is in each bar?
Our formulation target is 20g per bar. The packaging is concept artwork; we’ll share the final nutrition panel before presale.
04Where are the ingredients and allergens?
The full ingredient list, nutrition and allergen information will be available before presale. Flavor names and packaging imagery don’t replace a final ingredient or allergen declaration.
05Is BARA just for women?
Our perspective grew from Cambria Joy’s work helping women understand nourishment. BARA is for anyone looking for thoughtful everyday food and great taste. Check the final ingredients and allergens to decide whether it fits your needs.
06What happens when I join?
We save your email for BARA launch news and updates from behind the wrapper. If you share a flavor idea, we save that with your email to help shape what comes next. Joining is free and doesn’t reserve products. You can request removal anytime.
07Can I buy a box today?
This is a preview of what we’re making. The cart lets you save your flavor picks on this device; it doesn’t reserve products or place an order. Ordering will open with confirmed pricing, shipping and product details.